La Boîte á Epice
Spice master Lior Lev Sercarz was raised in Israel and trained as a chef in France, where he was introduced to the fine art of spice blending by Olivier Roellinger. He moved to New York in 2002 to cook for Daniel Boulud, and left the restaurant kitchen in 2006 to work with spices full time. He has since created custom spice blends for some of the world's top culinary minds. Since launching La Boîte á Epice in 2006, he has released 41 of his blends to the public, which he sells in gourmet shops and in his Manhattan shop and art gallery - La Boîte.